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“Attacking the Bacteria that Causes IBS” - An Interesting Advertising Phrase

Published by tummyblogger September 11th, 2007 in Probiotics, Amazon, general, IBS, Irritable Bowel Syndrome, Online sources

Amazon is, or customers are, tagging some of its products with “IBS,” and hoping to generate some sales. As one of their “other” ads, they have a one-line ad for Digestrin which runs as follows:

Suffering From IBS? — Attack The Bacteria That Causes IBS And Eliminate The Sumptoms Today — www.digestrin.com

While there is potentially much to critique here, from grammar to the claims made, I will confine myself to pointing out that none of the literature about IBS, in a wide range of opinions, has ever said that there is a single bacterium that causes IBS and its multiple symptoms. To support of its observation, the ad itself links to the www.digestrin.com web site. The web site has a pitch for their expensive product. Nowhere in the pitch materials do they ever again say any of the following:

  • That a bacterium causes IBS , or any symptom of IBS
  • That Digestrin acts upon this causative bacterium

Repeat: Nowhere in the pitch materials is the claim about a bacterium that causes IBS ever made again!

The one-line ad does its damage, though. It skilfully suggests that bacteria make IBS happen, that the way to get over IBS is to get rid of the bacteria, and that their product will do just that.

How to wipe out their growing competition from probiotics like Align and Digestive Advantage in a one-line ad on Amazon!